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Life After Google Reader with Netvibes [PODCAST]

Just in time, a new step-by-step guide is available for migrating your RSS feeds from Google Reader to Netvibes. This post is a summary of a conversation I had with Netvibes CEO Freddy Mini...

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Why Social Media Policy Trumps Strategy Every Time

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social...

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Light at the End of the Cloud [PODCAST]

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.   As the producer of an online...

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What’s Holding You Back from Achieving Results with Social Media?

Today’s workforce communicates and gets information through social media. It is a mainstream communications channel. 87% of companies use and 23% of online time is spent on social media. The more...

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Building a Social Media Literate Workforce [PODCAST]

[audio: http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Literacy_and_Ethics.mp3] Social media marketing is no longer enough. You need a social media literate workforce, says Jeanne...

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What You Need Besides Social Media Monitoring Tools to Predict Outcomes

I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He’s a fascinating guy, and we spoke about using social media monitoring tools to separate the...

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Social Media Compliance for Financial Services

Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined...

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Do Social Media Policies Stifle Innovation?

Are politically correct social media policies that restrict lawful, free speech counterproductive to the organizations they’re supposed to serve?  Are they strategically unsound? Is it time to reinvent...

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A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives,...

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Social Media in Latin America and the Caribbean Private Sector

If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. My firm just completed a comprehensive study for the IDB Group on private sector...

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How Tobacco, Oil and Gas Deploy Doubt to Stifle Regulators [PODCAST]

Siegfried Fred Singer is an Austrian-born scientist who oversaw research for the tobacco industry questioning the health risks of smoking and a consultant to the fossil fuel industry who denies...

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#TTIP Most Discussed Topic in Lithuania

The proposed Transatlantic Trade and Investment Partnership (TTIP) is one of the most popular topics of conversation on social media in Lithuania, according to a recent study I conducted to inform the...

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“Kill the Researchers” Episode #347 of the Beancast [PODCAST]

Panelists Mitch Joel, President of Mirum, Digital Strategist Eric Schwartzman, Comply and Tom Webster, VP Strategy and Marketing at Edison Research discuss SnapChat, market research as content...

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Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in...

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What’s Next for Former Forrester Analyst Josh Bernoff?

In this new episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman snag an exclusive interview with Josh Bernoff about why he left Forrester Research and what’s up to now. LISTEN B2B...

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When the Storyteller Is More Important Than the Story

If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it.The storyteller has become...

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Developing a Content Marketing Strategy [PODCAST]

Former IBM Distinguished Engineer and Content Marketing Strategist Mike Moran shares his content marketing strategy template for B2B marketing practitioners. How do you conduct B2B content marketing...

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How to Prevent a Social Media Crisis

Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use.Breaking those laws can cost employers hundreds of thousands...

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Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital...

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SAP Drives IT Adoption with eLearning

Subscribe: iTunes | Android | RSS IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks will need better legal chops to stand...

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